TikTok is introducing a new feature that permits them to cut down on the amount of AI-made videos appearing in their feeds. This move comes as the company announced that it currently hosts over 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a surge in AI content, spurred by new video-generation tools.
The Broader AI Trend
Recent reports that approximately one in 10 of the most rapidly expanding channels on a competing service exclusively feature content made by AI. A significant portion of this output is classified as mass-produced AI material, a term for poor-quality, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, including AI artwork to informative clips, and we aim to give people the ability to see more or less of that, based on their own likes,” stated a platform representative.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its service labeled as made with AI. Collectively, more than 100 mn pieces of content are submitted to the service daily, making AI-generated material a minor percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the amount of AI-generated videos they watch by accessing the “manage topic” option in the app and selecting “AI-generated content”. Further subjects that can already be controlled under the setting cover current affairs, style, aesthetics, and dance.
Platform Guidelines
Its policies mandate users to label lifelike AI-generated content, and it forbids dangerous AI impersonations of public figures or crisis events. Any believable AI-generated clip that is not labeled can be removed under its community policies.
In addition, the service will from now on add an AI-generated label to content produced via its built-in AI features, or identified by an collaborative effort for spotting artificial media. This step is intended to stop users from attempting to bypass the labeling process.
AI Literacy Programs
The platform is additionally launching a $2m AI literacy fund for professionals and institutions to produce informative material about responsible artificial intelligence. This initiative will assist charitable organizations dedicated to educating coding and technology.
Moderation Strategy
TikTok has supported its content review process, during discussion over plans to cut jobs for a large number of safety staff in the UK. The company is set to reduce a significant number of roles in its trust and safety team in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can protect employees by removing the most harmful content ahead of it is viewed by staff. TikTok announced a significant reduction in shocking and graphic content handled by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
